When we talk about amenities in our multifamily communities, we usually mean the flashy perks you show prospective residents on a tour: laundry rooms, gyms, package lockers, and roof decks. All of those amenities can drive value for you and your renters. But for today’s renters, especially Gen Z and millennials, the most game-changing amenity might be invisible: responsiveness, delivered at scale by AI.

Meeting Modern Resident Expectations

Renters are accustomed to getting on-demand service nearly everywhere else in their lives. Bringing that same responsiveness to the resident experience isn’t just nice-to-have — it can be a key driver of resident satisfaction. And unlike a pool that some residents use occasionally, every resident benefits from faster answers and smoother problem-solving. That's exactly what generative AI makes possible, at scale.

Consider the impact. ApartmentAdvisor's ASSIST's AI assistant responds to and engages with residents in seconds — not just acknowledging their issues, but working to troubleshoot them right away. Residents can text from their phone without logging into a portal or waiting on hold. Moreover, based on ApartmentAdvisor data, nearly 50% of requests come in after hours, when the alternative would be silence.

The result? Residents get answers at their time of need, even in the middle of the night, and many issues are resolved or triaged before they escalate. For operators, this means fewer unnecessary dispatches, less hassle, and more time for staff to focus on the most important tasks.

Industry research backs this up: In Widewail's Voice of The Resident Report, the data shows that residents are no longer satisfied with maintenance repair completion. They’re judging communities on speed, often expecting same-day or even within-the-hour service.

Faster Responses, Happier Residents

For some, the idea of replacing a human response with AI can feel risky — like the lack of human trust might frustrate residents. However, the reality is the opposite: residents typically prefer a prompt, clear answer over a delayed “human” one. In fact, we regularly see messages like “Thanks for the quick help!” and “Can’t believe I got a response at midnight.”

It's also important to note that AI doesn’t replace your team. It frees them. Every routine question the AI can triage is more time your staff can spend building real relationships: walking the property, handling the complex issues, or having face-to-face conversations when needed.

In a competitive market, responsiveness goes a long way. This “silent amenity” is what sets modern communities apart, and keeps residents renewing.

Interested in Trying an AI Solution?

Schedule a complimentary demo with our team. We’ll review your process and spotlight the most impactful AI opportunities to elevate your property operations.