Owner Resource Center

The Top 4 Fears Your Team Has About AI, Explained

Written by Lilly Milman | Jan 12, 2026 3:00:02 PM

It’s perfectly normal for your team members to feel anxiety around a new technology that they are unfamiliar with. It’s up to leadership to help them reframe their feelings around ambiguity from fear to opportunity.

Here are a few common fears, and how you can encourage your team to think about them differently.

Fear: AI is going to take my job.

Opportunity: AI is going to enhance my job. AI is best at automating routine conversations with renters, administrative work, and data analysis. If one of your team member’s jobs revolves around these tasks, where can they find room for growth? This is a chance to train them up to a more sophisticated role that makes good use of their time and institutional knowledge — one that they may enjoy much more than tedious admin work.

Fear: AI doesn’t know my property as well as I do.

Opportunity: I can customize the AI with my institutional knowledge. One of the biggest fears around AI is that its knowledge is more limited than that of a human. The good news is that ASSIST AI is fully customizable — so it provides an opportunity for your team to flex their knowledge and shape the tool from the start.

Fear: AI will make costly mistakes.

Opportunity: I can take the lead on AI oversight. AI in its current state is not capable of making high-level, nuanced decisions. That’s why we built ASSIST to give humans oversight at every step. If a team member is resistant to AI because they think it endangers your organization, give them an opportunity to take the lead on oversight. Our guess? They’ll be pleasantly surprised with the results.

Fear: I don’t know anything about AI or technology.

Opportunity: I can become an expert on AI in property management. AI is becoming an increasingly relevant technology. Your residents are using it, your competitors are using it, and — soon enough — you will be expected to use it. Getting your team members comfortable with it is a great opportunity for them to become subject matter experts on a burgeoning technology in a safe environment.