In today’s competitive leasing landscape, understanding how renters think and behave is more important than ever. The way renters search, communicate, and make decisions continues to evolve, and the operators who can adapt their processes will be the ones who stay ahead.

Drawing on data from more than 350,000 apartment inquiries nationwide on ApartmentAdvisor.com, and over 10,000 end-to-end interactions with renters via our Lease ASSIST AI*, this report uncovers insights into how renters search, tour, and make decisions about where to lease.

At ApartmentAdvisor, our mission has always been to make renting smarter for both renters and property operators. Through our apartment search platform and our ASSIST property management tools, we’re continually studying the renter journey from both sides. This report aims to share what we’ve learned and give you data that will help you improve your leasing processes.