In the current tech climate, you may be fixating on one seemingly simple question: To use AI, or not to use AI? The answer may feel existential. If you use AI, are you simply training your replacement and putting yourself out of business? Will you alienate yourself from your residents, causing more turnover and more work for yourself in the long run?
These concerns aren’t unfounded, but they also don’t tell the whole story. It’s true: In some cases, AI can do tasks that humans have typically been hired to do. For example, an AI agent like the one offered by ApartmentAdvisor ASSIST can now field resident questions and maintenance triage via text instead of routing residents to a call center. However, AI isn’t making the kind of complex, game-time decisions that a property manager does on a day-to-day basis. That still requires an industry professional, who can benefit from the help of an AI agent and use its work to operate more efficiently.
It also takes a human to set the tone for your business and your property. An AI agent will simply follow your lead. So, as far as your residents go, their experience is still heavily dependent on your actions — even if you employ an AI agent to help communicate with them.
When it comes to our customers, we’ve noticed that most residents do not have negative feelings associated with AI conversations. This makes sense, given the rise in AI’s popularity in recent years; according to Pew Research Center, 58% of U.S. adults under 30 have used the popular chatbot ChatGPT and just under a third of adults use AI at least every day. Many users even have polite interactions with AI and express gratitude when messaging with our ASSIST agent: When looking at all conversations logged with our Maintenance ASSIST AI agent since April 2025, we recorded that just under half (42%) of tickets included a “thanks” or “thank you” message from the resident. This statistic includes tickets where the AI agent helped them resolve an issue without any help from maintenance, as well as tickets where it helped them troubleshoot but ultimately escalated the issue to the human maintenance team. One of our customers even mentioned that their residents tend to have friendlier conversations with the ASSIST AI than their maintenance and admin staff, as they prefer the quicker responses that come with ASSIST.
Multifamily property management is a human-centered business, and a personal touch can go a long way. However, part of being a good property manager is understanding when to be hands-on and when to delegate responsibilities. With the help of agentic AI, that delegation becomes just a bit easier — especially when you employ a tool that still gives you full control and visibility over resident issues and interactions.
While our Maintenance ASSIST AI agent jumps in as soon as a ticket is submitted, you have the power to end the AI conversation at any point and to leave feedback on any AI conversation — improving its responses and knowledge of your property over time.
Are you interested in learning more about what an AI solution might look like for you and your residents? Fill out the form below to schedule a demo with our team.